Literature Review on consumer buying behaviour.
The purpose of this study is to conduct a systematic review of the literature on consumer behavior in social commerce. Social commerce has been shown to exercise a noteworthy influence on consumers' behavior, while research on this issue is new and largely fragmented. The definitions of social commerce are also inconsistent throughout the extant literature. We concur with Yadav et al.'s.
Overview Aims and Scope. The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to.
Downloadable! In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying decision-making process in marketing and its status.
An extensive review of literature reveals that there is no simple framework that lends itsel f to a comprehensive study of consumer behavior. The paradigm proposed four sequential stages to represent the purchase and consumption processes. These four stages are named as Access, Buying behavior, Consumption Characteristics and Disposal. 2. Literature Review Satya Sundaram (2008) analyzed how.
Consumer Buying Behavior Literature Review. consumerInfluences of Consumer Behavior: Research aboutConsumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that precede or follow these activities.
Review of Literature Research on consumer behaviour of child consumers started during second half of the twentieth century and has accelerated during recent years. Many of studies at national and international levels have been conducted to find out the consumer behaviour in various dimensions. Review of literature helps the researcher in understanding the consumer behaviour of children.
THEORETICAL FRAME WORK OF CONSUMER BEHAVIOUR AND PERCEPTION 2 .1 INT ROD U CT I O N Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual.